To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.
Creative Anti-Smoking Advertisement for Book Lovers: The end. If you smoke, statistically your story will end 15% before it should. - Kitap Severler için yapılmış Yaratıcı Sigara Karşıtı Reklam: Eğer sigara içiyorsan, senin hikayen istatiksel olarak %15 daha erken sona erecek..